We receive dozens of emails a day, emails that we don’t actually open or read anyway. So imagine your emails to your leads in the middle of the pile of hundreds of emails. The question therefore is how are you going to make your insurance leads pick or open your emails? The answer is in your subject line. The best subject lines are brief, descriptive and should provide your prospects a reason to open your message and read further. Usually, the emails that have the most compelling subjects are saved from being ignored or deleted. So you have to make sure that your subject line will stand out in their inbox.

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You may follow these guidelines when you are writing your subject line.

Avoid words that will make you sound like a spammer. The best examples are the words “free” “limited time only” and “save now”. Spam filters are triggered when these words are included in your subject line. Symbols like the dollar sign are also big no nos. Do not overuse punctuation marks such as question marks and exclamation points. This has a negative impact and makes your health insurance leads question the sender’s credibility as well.

The length of your subject line is also extremely important. Be brief and to the point. A rule of thumb is to make sure your subject line is at 50 characters or less including spaces. Remember any letters or words after 50 characters will not be shown. So you have to keep it short, sweet and at the same time informative. Again, always be direct to the point about why you are contacting them.

It is also important that you do not forget to introduce yourself. People tend to respond to emails if they know or recognize who the sender is. This also builds trust on the part of your leads since they are able to see your company details. It doesn’t even matter if these are new or current clients – the point is that you always introduce yourself.

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